Topics
Culture, media and time useDigitalisation

Mass media market returned to the pre-pandemic level in 2021

Statistics:
Reference period:
2021
Published:
Next release:
Publication type:
release

The value of the mass media market was about EUR 3.8 billion in 2021. Compared to the year before, the value of the market grew by 4.9 per cent or EUR 178 million. The data are based on the calculations of Statistics Finland's mass media and cultural statistics.

Key points

  • The value of the mass media market was about EUR 3.8 billion in 2021.
  • The value of the mass media market returned to the pre-Covid level.
  • The publishing industry as a whole (incl. newspapers, magazines, books, also electronic publications) grew from the previous year but did not reach the pre-pandemic level.
  • Television, radio, online advertising and influencer marketing increased from the year before.
  • The audio recording sales, which continued to be lively, were the bright spot of the recording market (incl. audio recordings, video recordings, cinemas).

Database tables

Database tables related to this release

Updated database tables
Classifications used:
  • Mass media
Updated:

Background information

Documentation
Referencing instructions

Statistical experts

Inquiries primarily
Kaisa Saarenmaa
Senior Statistician
029 551 3517
Head of Department in charge