Published: 27 February 2008
Mass media market 2001 - 2006
The value of the mass media market grew by roughly 4 per cent in 2006. The fastest growth was observed in the Internet (32 per cent) and in cable television (14 per cent).
The strong growth of the Internet was mainly due to the continued growth of online advertising. The sales volumes of online products were still modest.
Only a small number of new households were connected to cable television networks in 2006 but pay-TV channels became more common than before. The total revenue from subscription television from different distribution channels (terrestrial + cable + satellite) in 2006 stood at some EUR 85 to 90 million.
The revenue from daily newspapers grew by 5 per cent. The growth was the fastest so far during the 21st century. The EUR 1 billion threshold was exceeded in 2006. By contrast, the growth of printed media was subdued in many fields.
Table 1. Mass media market in Finland 2001 - 2006
|
2001 | 2002 | 2003 | 2004 | 2005 | 2006 | Change % |
EUR million | EUR million | EUR million | EUR million | EUR million | EUR million | 2005-06 | |
Daily newspapers (7-4 times a week) | 956 | 936 | 931 | 970 | 982 | 1 027 | 5 |
Other newspapers (3-1 times a week) | 113 | 115 | 112 | 118 | 121 | 122 | 0 |
Free papers | 86 | 89 | 95 | 100 | 102 | 104 | 2 |
Magazines & periodicals | 622 | 630 | 655 | 680 | 710 | 720 | 1 |
Books* | 468 | 480 | 486 | 500 | 527 | 536 | 2 |
Printed advertising material | 314 | 312 | 320 | 324 | 327 | 339 | 4 |
Printed media, total | 2 558 | 2 563 | 2 599 | 2 692 | 2 769 | 2 847 | 3 |
Television** | 509 | 516 | 529 | 590 | 615 | 638 | 4 |
Cable television | 67 | 77 | 93 | 100 | 113 | 129 | 14 |
Radio | 43 | 47 | 50 | 51 | 50 | 49 | -1 |
Internet | 59 | 56 | 59 | 64 | 75 | 99 | 32 |
Electronic media, total | 676 | 695 | 731 | 804 | 853 | 916 | 7 |
Phonograms | 128 | 118 | 120 | 110 | 98 | 99 | 1 |
Videos (DVD & VHS) | 96 | 118 | 131 | 141 | 144 | 149 | 3 |
Cinemas | 48 | 56 | 58 | 54 | 46 | 52 | 12 |
Recorded media, total | 272 | 292 | 309 | 304 | 288 | 300 | 4 |
All total | 3 506 | 3 550 | 3 639 | 3 801 | 3 910 | 4 062 | 4 |
Mass media/GDP, % | 2.5 | 2.5 | 2.5 | 2.5 | 2.5 | 2.4 | |
* Includes also the sales of multimedia
recordings (CD-ROMs etc.) by members of the Organization of the
Booksellers' Association of Finland. The value at consumer prices
was some EUR 5 million in 2006. ** Includes also public service radio. |
|||||||
Source: Statistics Finland, Mass media and cultural statistics |
The share of printed media of all mass media stood at 70 per cent. The changes in the relative shares of different sectors of the media were minor (Table 2).
Table 2. Shares of different sectors of the mass media market in Finland 2001 - 2006 (per cent)
2001 | 2002 | 2003 | 2004 | 2005 | 2006 | |
% | % | % | % | % | % | |
Daily newspapers (7-4 times a week) | 27.3 | 26.4 | 25.6 | 25.5 | 25.1 | 25.3 |
Other newspapers (3-1 times a week) | 3.2 | 3.2 | 3.1 | 3.1 | 3.1 | 3.0 |
Free papers | 2.4 | 2.5 | 2.6 | 2.6 | 2.6 | 2.6 |
Magazines & periodicals | 17.7 | 17.7 | 18.0 | 17.9 | 18.1 | 17.7 |
Books | 13.3 | 13.5 | 13.3 | 13.2 | 13.4 | 13.2 |
Printed advertising material | 8.9 | 8.8 | 8.8 | 8.5 | 8.3 | 8.3 |
Printed media, total | 73.0 | 72.2 | 71.4 | 70.8 | 70.7 | 70.0 |
Television | 14.5 | 14.5 | 14.5 | 15.5 | 15.7 | 15.7 |
Cable television | 1.9 | 2.2 | 2.6 | 2.6 | 2.9 | 3.2 |
Radio | 1.2 | 1.3 | 1.4 | 1.3 | 1.3 | 1.2 |
Internet | 1.7 | 1.6 | 1.6 | 1.7 | 1.9 | 2.4 |
Electronic media, total | 19.3 | 19.6 | 20.1 | 21.2 | 21.8 | 22.5 |
Phonograms | 3.6 | 3.3 | 3.3 | 2.9 | 2.5 | 2.4 |
Videos (DVD & VHS) | 2.7 | 3.3 | 3.6 | 3.7 | 3.7 | 3.7 |
Cinemas | 1.4 | 1.6 | 1.6 | 1.4 | 1.2 | 1.3 |
Recorded media, total | 7.8 | 8.2 | 8.5 | 8.0 | 7.4 | 7.4 |
All total | 100 | 100 | 100 | 100 | 100 | 100 |
Source: Statistics Finland, Mass media and cultural statistics |
Source: Mass media and cultural statistics. Statistics Finland
Inquiries: Mr Tuomo Sauri +358 9 1734 3449, joukkoviestimet.tilastokeskus@stat.fi
Director in charge: Ms Riitta Harala
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Last updated 27.2.2008
Official Statistics of Finland (OSF):
Mass media statistics [e-publication].
ISSN=2323-6345. 2006. Helsinki: Statistics Finland [referred: 17.8.2024].
Access method: http://www.stat.fi/til/jvie/2006/jvie_2006_2008-02-27_tie_001_en.html